On this campaign website, we make use of cookies, pixels, tags and similar technologies (‘cookies’). A cookie is information stored on your device (e.g. computer, mobile phone) by a website you visit. It can contain personal data (‘data’) e.g. the name of the server that placed it there, an online identifier like the IP address or cookie identifier in form of a unique number, device recognition (e.g. browser type) or geolocation. A server can access the cookie to read and record the information. In most cases, the data of your surfing behavior is collected and analyzed anonymously or used in pseudonymized format. We can therefore not identify you in the real world.
1. Why does this website use cookies?
We make use of cookies to tune our services to your needs and to better align structure, navigation and content of the website. This will for example facilitate your browsing, store your preferences and make the interaction between you and the website faster and easier. We also place cookies to provide you with personalized advertising on behalf of our clients.
2. What types of cookies is this website using?
Analytics Cookies (Performance): Such cookies measure your behavior on our website. In order to find out which parts of our websites are interesting for our visitors we collect data with respect to the use of our website. We track for example the number of visitors, the most visited pages, surfing behavior of the visitors or the duration of a visit of the website. This data is not used for any other purpose.
Targeting- and Advertising-Cookies (Marketing): We use marketing cookies for personalized online advertising and (re-) targeting. This enables us to use identify target groups and assign the advertising content to them. We also use such cookies to track conversions.
3. How can I control the use of cookies?
Most browsers are set to accept cookies automatically, but you can deactivate this function if you wish. However, refusing all cookies could mean that you cannot take full advantage of our website. Refer to the information provided by your browser supplier to find out how, for example:
Google Chrome: https://bit.ly/2RUrgSm
Mozilla Firefox: https://mzl.la/2Vozc0a
Internet Explorer Microsoft: https://bit.ly/2XT0Zre
Please note that refusing all cookies could mean that you cannot take full advantage of our website. There are also other possibilities to opt-out from specific cookies (sees following section) or websites which can help you to understand and control the use of cookies like www.youronlinechoices.com (Europe), https://youradchoices.ca/ (Canada) or http://optout.aboutads.info/?c=2&lang=EN (USA).
4. Cookies used on this campaign website
We use cookies from the various third-party providers that may process data outside the EU (e.g. on basis of EU Standard Contractual Clauses). Some cookies are only stored for the browser session and are deleted when you close your browser (session cookies), others remain on your device (see storage duration) and enable us to recognize your device the next time you visit us.
Google Ads (Marketing): The remarketing, re-engagement or similar audiences feature in Google Ads allow us to reach people who visited our website and match the right people with the right message. For such remarketing purposes we gather information via Google cookies and device identifiers.
Provider: Google (Universal) Inc.; EU, USA
Store times: Max. 18 months
Opt-out: You can use the Google opt-out remarketing page at https://bit.ly/2VsPohf
More information: https://bit.ly/2xPeMV8
Google Analytics and Tag Manager (Performance): Google Analytics helps us better understand how visitors interact with our website. We also use data (e.g. IP address) for remarketing purposes. The Google Tag Manager allows us to integrate various codes and services into our website in an orderly and simplified way.
Provider: Google (Universal) Inc.; EU and USA
Store times: Vary from 1 min. (_gid, _gat) up to 2 years (_ga) depending on the cookie
Opt-out: You can download and install the browser plug-in at https://bit.ly/3czB9g5
More information: https://bit.ly/2xCt6R5
Hotjar (Performance): Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, etc) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices.
Provider: Hotjar Ltd., EU and other countries
Storage time: Max. 365 days
Opt-out: You can use the one-click function at https://bit.ly/34SxzuP
More information: https://bit.ly/34SxzuP
Plista (Performance): We use the marketing platform Plista to keep track of how you use our website and show you ads that you might be interested in. When a user visits a website on which Plista products are used, Plista installs a targeting cookie in the browser of this user, which contains an identifier (cookie ID). Subsequently, Plista collects information on the user´s usage behavior across websites and mobile applications within the Plista partner network and analyzes it to deliver relevant article recommendations and advertisements to that user.
Provider: Plista GmbH; EU and other countries
Storage time: Max. 2 years
Opt-out: You can use the opt-out function at https://bit.ly/2Ko2DJK
More information: https://bit.ly/2RSFumG
Taboola (Marketing): We use the marketing platform Taboola. This tracking technology is used to collect data used for recommending relevant related content. Data is also used for remarketing purposes.
Provider: Taboola, Inc., Israel, USA, Hong Kong
Storage time: Varies from session cookies (taboola_session_id) up to 1 year (t_gid)
Opt-out: You can use the opt-out function in section 2.6 https://bit.ly/3bsFv8y
More information: https://bit.ly/3arHybV
Outbrain (Marketing): We use the marketing platform Outbrain. This tracking technology is used to collect data used for recommending relevant related content. Data is also used for remarketing purposes.
Provider: Outbrain, Inc., EU and non-EU
Storage time: Varies from session cookie to max. 13 months
Opt-out: Follow use the settings of Outbrain Interest Profile website at https://bit.ly/3eAG8PH
More information: https://bit.ly/2RUtjWp
Yahoo (Marketing): Cookies of Yahoo are used for targeted advertising. This information includes the kind of content or ads served, viewed or clicked on; the frequency and duration of your activities; the sites or apps you used before accessing our Services and where you went next.
Provider: Verizon Media EMEA Limited, EU and USA
Storage time: Max. 1 year
Opt-out: Use the blue button on Yahoo's Ad Interest Manager page to register your preference at https://bit.ly/3eCTpXV
More information: https://bit.ly/34Q26tq