2. What types of cookies is this website using? Analytics Cookies (Performance): Such cookies measure your behavior on our website. In order to find out which parts of our websites are interesting for our visitors we collect data with respect to the use of our website. We track for example the number of visitors, the most visited pages, surfing behavior of the visitors or the duration of a visit of the website. This data is not used for any other purpose.
Targeting- and Advertising-Cookies (Marketing): We use marketing cookies for personalized online advertising and (re-) targeting. This enables us to use identify target groups and assign the advertising content to them. We also use such cookies to track conversions.
Google Chrome: https://bit.ly/2RUrgSm
Mozilla Firefox: https://mzl.la/2Vozc0a
Internet Explorer Microsoft: https://bit.ly/2XT0Zre
Google Ads (Marketing): The remarketing, re-engagement or similar audiences feature in Google Ads allow us to reach people who visited our website and match the right people with the right message. For such remarketing purposes we gather information via Google cookies and device identifiers.
Provider: Google (Universal) Inc.; EU, USA
Store times: Max. 18 months
Opt-out: You can use the Google opt-out remarketing page at https://bit.ly/2VsPohf
More information: https://bit.ly/2xPeMV8
Google Analytics and Tag Manager (Performance): Google Analytics helps us better understand how visitors interact with our website. We also use data (e.g. IP address) for remarketing purposes. The Google Tag Manager allows us to integrate various codes and services into our website in an orderly and simplified way.
Provider: Google (Universal) Inc.; EU and USA
Store times: Vary from 1 min. (_gid, _gat) up to 2 years (_ga) depending on the cookie
Opt-out: You can download and install the browser plug-in at https://bit.ly/3czB9g5
More information: https://bit.ly/2xCt6R5
Provider: Hotjar Ltd., EU and other countries
Storage time: Max. 365 days
Opt-out: You can use the one-click function at https://bit.ly/34SxzuP
More information: https://bit.ly/34SxzuP
Plista (Performance): We use the marketing platform Plista to keep track of how you use our website and show you ads that you might be interested in. When a user visits a website on which Plista products are used, Plista installs a targeting cookie in the browser of this user, which contains an identifier (cookie ID). Subsequently, Plista collects information on the user´s usage behavior across websites and mobile applications within the Plista partner network and analyzes it to deliver relevant article recommendations and advertisements to that user.
Provider: Plista GmbH; EU and other countries
Storage time: Max. 2 years
Opt-out: You can use the opt-out function at https://bit.ly/2Ko2DJK
More information: https://bit.ly/2RSFumG
Taboola (Marketing): We use the marketing platform Taboola. This tracking technology is used to collect data used for recommending relevant related content. Data is also used for remarketing purposes.
Provider: Taboola, Inc., Israel, USA, Hong Kong
Storage time: Varies from session cookies (taboola_session_id) up to 1 year (t_gid)
Opt-out: You can use the opt-out function in section 2.6 https://bit.ly/3bsFv8y
More information: https://bit.ly/3arHybV
Outbrain (Marketing): We use the marketing platform Outbrain. This tracking technology is used to collect data used for recommending relevant related content. Data is also used for remarketing purposes.
Provider: Outbrain, Inc., EU and non-EU
Storage time: Varies from session cookie to max. 13 months
Opt-out: Follow use the settings of Outbrain Interest Profile website at https://bit.ly/3eAG8PH
More information: https://bit.ly/2RUtjWp
Yahoo (Marketing): Cookies of Yahoo are used for targeted advertising. This information includes the kind of content or ads served, viewed or clicked on; the frequency and duration of your activities; the sites or apps you used before accessing our Services and where you went next.
Provider: Verizon Media EMEA Limited, EU and USA
Storage time: Max. 1 year
Opt-out: Use the blue button on Yahoo's Ad Interest Manager page to register your preference at https://bit.ly/3eCTpXV
More information: https://bit.ly/34Q26tq